AIMABLE is a Japanese girly casual brand for children, developed by DIL Co., Ltd., a company founded in 2004 and headquartered in Kobe. It offers everyday wear for girls who want to look a little more grown-up, incorporating a moderate sense of trend. In company materials from 2012, the brand was described as expressing girlish cuteness with a touch of mischievous charm through a bright range of colors. It currently offers tops, dresses, skirts, pants, hats, and other items, and is sold as one of DIL’s original brands alongside DILASH and la poche biscuit.
Concept
A girly casual brand for girls who want to look a little more grown-up and enjoy fashion that incorporates a moderate sense of trend.