aller au lit is a Japanese fashion accessories brand developed by F-time Co., Ltd. Records indicate that it began selling products on a wholesale website in September 2012. The brand name means “to go to bed” in French and conveys the idea of finding calm, rediscovering one’s individuality, and dreaming. Its products mainly include necklaces, piercings, earrings, rings, and hair accessories. With the concept of “cute but not overly sweet, grown-up girly,” it offers products for women who retain a girl’s spirit as they grow older.
Concept
Cute but not overly sweet, grown-up girly. Products for all women who retain a girl’s spirit as they grow older.