OLIVE des OLIVE

A specialist line that extends the girly women’s casual elements of OLIVE des OLIVE into uniforms and commuting-to-school goods for school life. As a student uniform brand handled by Tombo, it focuses mainly on schoolwear for girls and offers uniform designs attentive to silhouette and a cute aesthetic, limiting its scope to school uniforms and school items. Unlike the main brand, which offers general women’s apparel, Another Branch, which developed around women’s clothing, and OLIVE des OLIVE DOLL, which shifted its focus to children’s clothing, it serves a role connecting with the commuting-to-school needs of teenagers and school sales channels.

A derived brand that emerged in 2013 as a new business format, based on OLIVE des OLIVE’s women’s casualwear and centered on women’s clothing. Unlike shops operated solely under the main brand, it was developed as a multi-brand store and sales floor offering women’s apparel alongside products from OLIVE des OLIVE itself, ANOTHER BRANCH, and related brands. Its role differs from OLIVE des OLIVE School, which specializes in school uniforms, and OLIVE des OLIVE DOLL, which serves babies and children; it is positioned as a separate business format that broadens product offerings and points of sale around women’s everyday wear.

A license-based derivative brand that extended OLIVE des OLIVE, which primarily targeted women, to babies and children. Fusen Usagi operated it as part of its children’s clothing business, offering girls’ tops, skirts, dresses, outerwear, and other items. It differed in role from OLIVE des OLIVE School, which focused on clothing for teenage students, and Olive Girl, which expanded everyday-wear distribution through a collaboration with Shimamura: it brought the main brand’s girly elements for adults into children’s clothing. It was not continued after Fusen Usagi ended its business in 2013 and is positioned as a discontinued derivative line for children.

This was the name of a derivative brand created through a collaboration between OLIVE des OLIVE and Shimamura. It extended the main brand’s girly casual style into women’s wear and fashion accessories suited to distribution in Shimamura stores. While the main brand’s line centered on official sales, this line was characterized by reaching a wider range of customers through mass-market retail channels. Whereas Another Branch expanded its offering around women’s clothing, School focused on school-use items, and DOLL on children’s clothing, this line was positioned as a collaborative diffusion line that expanded sales channels around everyday wear.