HYSTERIC GLAMOUR

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Overview

HYSTERIC GLAMOUR is a Japanese fashion brand founded by Nobuhiko Kitamura in 1984. Based on American casualwear centered on denim, military, workwear, and outdoor styles, it creates real clothes incorporating elements of pop culture, including rock music and art from the 1960s to the 1980s, pornographic graffiti, and mass-produced products. The brand is also characterized by its exploration of materials, sewing, and finishing, as well as graphic work that visualizes its worldview. It is operated by Ozone Community.

Concept

Real clothes based on American casualwear centered on denim, military, workwear, and outdoor styles. The brand infuses this foundation with elements of pop culture such as rock music and art from the 1960s to the 1980s, pornographic graffiti, and mass-produced products, expressing them through refined silhouettes to propose a collection rich in originality.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
1985-2006
1985 Sub-brand
HYSTERIC MINI
Clothing

A core children's line

HYSTERIC MINI is an official children's clothing line that branched off from HYSTERIC GLAM

HYSTERIC MINI is an official children's clothing line that branched off from HYSTERIC GLAMOUR in 1985. Incorporating subcultural elements such as 1960s–80s rock, HOT ROD, and art, it offers graphic products and everyday items for newborns through children, centered on the brand's trademark “Mini” character. It reconstructs the parent brand's worldview for children and is a major line responsible for HYSTERIC GLAMOUR's children's segment.

1990 Sub-brand
HYSTERICS
Clothing

A high-end womenswear line

HYSTERICS is a high-end derivative line within HYSTERIC GLAMOUR’s womenswear segment. Laun

HYSTERICS is a high-end derivative line within HYSTERIC GLAMOUR’s womenswear segment. Launched in the 1990s, it carries forward the main line’s pop- and rock-inspired graphics while focusing primarily on higher-priced items featuring more structured designs and high-quality materials, serving as the brand’s upper-tier womenswear collection.

2003 Sub-brand
THEE HYSTERIC XXX
Clothing

An upper-tier, high-end menswear line

THEE HYSTERIC XXX is HYSTERIC GLAMOUR’s upper-tier, high-end menswear line. Introduced in

THEE HYSTERIC XXX is HYSTERIC GLAMOUR’s upper-tier, high-end menswear line. Introduced in the early 2000s, it is a secondary line that offers a more refined, adult-oriented expression than the main menswear line through items emphasizing slim silhouettes, quality materials, and tailoring.

2006 Sub-brand
JOEY HYSTERIC
Clothing

Kids’ clothing that scales down adult styles, viewed from a father’s perspective

JOEY HYSTERIC is a kids’ derivative line associated with HYSTERIC GLAMOUR, characterized b

JOEY HYSTERIC is a kids’ derivative line associated with HYSTERIC GLAMOUR, characterized by designs that resemble scaled-down versions of the parent brand’s adult items. Based on the concept of “children’s clothes fathers want to buy,” it has been developed as a kids’ line with more adult-style designs and sizing, distinct from the character-based offerings of HYSTERIC MINI.

- Sub-brand
MY FIRST HYSTERIC
Clothing

A children’s line specializing in newborns

MY FIRST HYSTERIC is a dedicated label for newborns (NEW BORN), produced by HYSTERIC MINI.

MY FIRST HYSTERIC is a dedicated label for newborns (NEW BORN), produced by HYSTERIC MINI. Its materials and designs prioritize consideration for newborns’ skin, comfort, and functionality. It is positioned as a collection specialized for newborn use while carrying forward HYSTERIC MINI’s design aesthetic.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HYSTERIC GLAMOUR

Country of origin, founding year, categories and parent brands.