Tagline
Fashion with children as the stars
HYSTERIC MINI is a children’s brand originating in Japan. It began in 1985 as a children’s clothing line of Hysteric Glamour and has its roots in the same brand (designer: Nobuhiko Kitamura). Its graphics incorporate subcultures such as the rock, hot rod, sports, and art scenes of the 1960s through the 1980s. Centered on the character MINI, who wears red sunglasses and a pacifier, the brand offers clothing and accessories for babies and children, as well as lines such as MY FIRST HYSTERIC.
Concept
The concept is to offer items built around graphics incorporating elements of subcultures such as rock, hot rod, sports, and art from the 1960s through the 1980s, with two main pillars: a rock and pop line and a character line featuring the trademark MINI. While focused on children’s clothing, the brand places importance on art and design.