JOEY HYSTERIC

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Overview

Tagline

Children’s clothing from a father’s perspective
JOEY HYSTERIC is a Japan-born fashion brand for children. It debuted in March 2006 as the children’s line of HYSTERIC GLAMOUR, a parent brand founded by Nobuhiko Kitamura in 1984. Centered on children’s clothing from a father’s perspective, it offers baby and children’s apparel and accessories featuring downsized versions of adult designs and the brand’s graphics, through directly operated stores and online.

Concept

Its concept centers on children’s clothing from a father’s perspective, with a focus on creating pieces that appeal to fathers’ sensibilities and tastes.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1984
1984 Parent brand
HYSTERIC GLAMOUR
Clothing

Kids’ clothing that scales down adult styles, viewed from a father’s perspective

JOEY HYSTERIC is a kids’ derivative line associated with HYSTERIC GLAMOUR, characterized b

JOEY HYSTERIC is a kids’ derivative line associated with HYSTERIC GLAMOUR, characterized by designs that resemble scaled-down versions of the parent brand’s adult items. Based on the concept of “children’s clothes fathers want to buy,” it has been developed as a kids’ line with more adult-style designs and sizing, distinct from the character-based offerings of HYSTERIC MINI.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about JOEY HYSTERIC

Country of origin, founding year, categories and parent brands.