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Ray BEAMS

Basic information

Country
Japan
Founded
1984

Overview

Ray BEAMS is a Japanese brand that launched in 1984 as BEAMS' first women's label. With “The Way of Chic” as its concept, it coordinates seasonal trends and standards with a free-spirited approach and proposes items suited to each season. Through styles that allow wearers to put on a happy mood as well, it aims to be a label through which many women can discover a “Chic” way of life, dressing, and living.

Concept

The Way of Chic

Parent brands

  • BEAMS 1976

    Launched in 1984 as BEAMS’ first women’s label, the line freely combines trends and basics around the idea of “The Way of Chic.” While BEAMS BOY adapts elements derived from menswear for women, Ray BEAMS expands from everyday wear to dressing with a sensibility for women. Among BEAMS’ women’s lines, it is positioned as the most accessible entry point.

    An accessible women’s entry point for enjoying style with a free-spirited approach