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OLIVE des OLIVE School

OLIVE des OLIVE School

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Country: Japan
Founded: 2003 2000s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

Be yourself, freely.

OLIVE des OLIVE School is a Japanese schoolwear brand launched in 2003, following a licensing partnership between fashion brand OLIVE des OLIVE and student uniform manufacturer Tombow Co., Ltd. For middle and high school students, it offers school items centered on uniforms, including blazers, skirts, knitwear, ribbons, and bags. With “Be yourself, freely” as its brand concept, it aims to make everyday uniforms look cute and make school life more enjoyable. As a licensed brand manufactured and sold by Tombow, it proposes cute and stylish uniform looks.

Concept

The concept focuses on uniforms that let girls who value a neat, cute, and stylish look make their everyday schoolwear look cute. It aims to create uniforms with patterns that give the silhouette a clean, slim appearance and fulfill the wish to always feel “cute.” OLIVE des OLIVE School’s concept is intended to make school life more enjoyable.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1984

Year Brand Category Description

1984

OLIVE des OLIVE

Parent brand

Clothing

A specialist line for schoolwear and school items

A specialist line that extends the girly women’s casual elements of OLIVE des OLIVE into u

A specialist line that extends the girly women’s casual elements of OLIVE des OLIVE into uniforms and commuting-to-school goods for school life. As a student uniform brand handled by Tombo, it focuses mainly on schoolwear for girls and offers uniform designs attentive to silhouette and a cute aesthetic, limiting its scope to school uniforms and school items. Unlike the main brand, which offers general women’s apparel, Another Branch, which developed around women’s clothing, and OLIVE des OLIVE DOLL, which shifted its focus to children’s clothing, it serves a role connecting with the commuting-to-school needs of teenagers and school sales channels.

1984 Parent brand

OLIVE des OLIVE

Clothing

A specialist line for schoolwear and school items

A specialist line that extends the girly women’s casual elements of OLIVE des OLIVE into u