A VONTADE is a casualwear brand launched in Japan in 2003 by designer Kazuyasu Yamakawa. Focusing primarily on menswear, the brand also offers womenswear, including denim, chinos, cargo pants, shirts, and jackets. Its core approach is to view classic Western military, work, dress, and sportswear as “tools” suited to their intended uses, and to reinterpret the designs, materials, and functionality worth preserving by adding a contemporary sensibility and a distinctly Japanese refinement. The brand is committed to domestic production in Japan and makes clothing with an emphasis on durability and long-term wear.
Concept
Drawing inspiration from classic Western military, work, dress, and sportswear as “tools” suited to their respective uses, the brand carefully considers the designs, materials, and functionality worth passing on, then adds values relevant to the present day, along with a distinctly Japanese refinement and precision, to evolve them into original clothing. Committed to production in Japan, it aims to make clothes that retain their value over time and develop character with wear.