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DRAWER
Basic information
Overview
DRAWER is a store brand for women developed by United Arrows. It opened in Minami-Aoyama, Minato-ku, Tokyo, in 2003, offering designer brands from Japan and abroad alongside original products. The brand name derives from the British custom of keeping fine items in the top drawer of a dresser, and the brand proposes styles for “the grown woman” by layering mode-inspired pieces over basics.
Concept
To create an enchanting drawer filled with the latest creations that women will want to cherish like treasures for years to come.
Parent brands
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UNITED ARROWS 1989
DRAWER is a women’s store brand within the UNITED ARROWS brand family. While UNITED ARROWS itself focuses on adult-oriented, dress-focused offerings, DRAWER occupies a position of offering high-quality apparel and fashion accessories more selectively through its independent stores and product curation. Unlike everyday, mass-market lines such as BEAUTY&YOUTH and green label relaxing, it continues to operate as the brand family’s label for the fashion-conscious women’s segment.
A specialist brand serving the high-quality women’s segment