OLIVE des OLIVE DOLL

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Overview

OLIVE des OLIVE DOLL was a children's clothing line derived from the Japanese women's brand OLIVE des OLIVE. Its primary audience was girls from babies to around the lower grades of elementary school, and its offerings included tops, skirts, dresses, and outerwear. From the 2000s through the 2010s, it was sold at department stores, shopping malls, and outlet stores, with Fusen Usagi handling planning, manufacturing, and sales as an associated brand. Known for casual girls' clothing centered on a cute aesthetic, it is a discontinued brand with no confirmed new developments at present.

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1 brands
Founded
1984
1984 Parent brand
OLIVE des OLIVE
Clothing

A discontinued derivative line for babies and children

A license-based derivative brand that extended OLIVE des OLIVE, which primarily targeted w

A license-based derivative brand that extended OLIVE des OLIVE, which primarily targeted women, to babies and children. Fusen Usagi operated it as part of its children’s clothing business, offering girls’ tops, skirts, dresses, outerwear, and other items. It differed in role from OLIVE des OLIVE School, which focused on clothing for teenage students, and Olive Girl, which expanded everyday-wear distribution through a collaboration with Shimamura: it brought the main brand’s girly elements for adults into children’s clothing. It was not continued after Fusen Usagi ended its business in 2013 and is positioned as a discontinued derivative line for children.

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