RNA

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Overview

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RNA THE ALTERNATIVE SYNDROME
RNA is a Japanese jeans and casualwear brand. In October 1984, Hiroyuki Abe became president at the launch of RNA Co., Ltd., established as a joint venture with Takaya Shoji, and has since led the brand’s development. The brand develops streetwear based on denim, vintage, and unisex styles, playfully presenting cultures born from the streets imbued with a contemporary sensibility. It offers timeless and ageless real clothes that can be worn freely and with enjoyment.

Concept

A streetwear brand based on denim, vintage, and unisex styles.
It playfully presents cultures born from the streets imbued with a contemporary sensibility.
It offers Timeless and Ageless real clothes that can be worn freely and with enjoyment.

Related brands

Parent brands and sub-brands, ordered by founding year.

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6 brands
Founded
2006
2006 Sub-brand
RNA SLANG
Clothing

A past independent line with a stronger focus on street subculture

RNA SLANG was a street-casual line developed within RNA’s brand group. Based on denim and

RNA SLANG was a street-casual line developed within RNA’s brand group. Based on denim and unisex clothing, it incorporated subcultures such as music and art, as well as elements of vintage clothing and military wear, and offered items featuring various treatments. While sharing streetwear and denim influences with RNA itself, it was distinguished as a separately named line with a stronger focus on subculture. It took a different direction from RNA-N’s natural, everyday wear for women and URCH RNA’s workwear-inspired approach. Its current presence cannot be confirmed in the official brand listings.

- Sub-brand
AUDITION
Clothing

A basic line rooted in military style and denim

AUDITION is one of the brands developed by RNA’s business division. Its official brand int

AUDITION is one of the brands developed by RNA’s business division. Its official brand introduction describes it as offering basic, high-quality casualwear rooted in military style and denim. While RNA itself foregrounds streetwear and vintage elements, AUDITION is characterized by its focus on basic clothing that is easy to incorporate into everyday life while retaining its military and denim influences. It also differs from RNA-N, which presents women’s everyday wear in a natural, relaxed style, and URCH RNA, which centers on the practicality of workwear; AUDITION focuses on the fundamentals of casualwear.

- Sub-brand
RNA SWEAT
Clothing

A cut-and-sew line expressing music and art through prints

RNA SWEAT was an offshoot line that developed RNA’s street-casual direction through a prod

RNA SWEAT was an offshoot line that developed RNA’s street-casual direction through a product range centered on cut-and-sew items. With music, art, and the 1980s as its themes, it offered items such as T-shirts featuring prints and hand-finishing, for both men and women. Whereas RNA as a whole offered a broad range of apparel, RNA SWEAT focused on cut-and-sew items that made use of graphic expression. While sharing street and denim elements, RNA SLANG handled streetwear with a subculture background, whereas RNA SWEAT was a line centered on themed printed items. Its current presence could not be confirmed in the official brand listings.

- Sub-brand
RNA-N
Clothing

A relaxed, basic line for women who embrace a natural, unforced style

A women’s line within RNA’s brand group, it proposes clothing for women who embrace a natu

A women’s line within RNA’s brand group, it proposes clothing for women who embrace a natural, unforced style, guided by its own perspective. Its ongoing themes are “WORK,” “NATURAL,” and “BASIC,” with a focus on feminine, relaxed styles incorporating work-inspired elements and basic items. Unlike RNA itself, which centers its unisex offerings on denim, vintage, and streetwear, it focuses on women’s everyday clothing. While URCH RNA foregrounds the practicality of jeans and workwear, RNA-N offers relaxed, basic outfits centered on an image of women who embrace a natural, unforced style.

- Sub-brand
URCH RNA
Clothing

A workwear line grounded in everyday life

A line derived from the RNA brand group, it brings the heritage of jeans and workwear into

A line derived from the RNA brand group, it brings the heritage of jeans and workwear into everyday dressing. Guided by the concept “Uniforms for Everyday Life,” it incorporates practical elements rooted in work clothing, such as functional details and pockets, while offering clothes for daily wear and outdoor activities. Unlike the main RNA line, which centers on streetwear and vintage, it takes workwear as its starting point. Distinct from RNA-N, which focuses on relaxed styles for women with a natural sensibility, it offers casual clothing centered on denim and workwear for a variety of everyday settings.

- Sub-brand
min@RNA
Clothing

A line for adult women centered on denim and military influences

min@RNA was a casual line developed as part of RNA’s brand group. The name “min” comes fro

min@RNA was a casual line developed as part of RNA’s brand group. The name “min” comes from “minimum,” and the line pursued an approach to design that brought out appeal while keeping details to a minimum. Based on denim and military influences, it was characterized by styles for adult women that incorporated elements of mode. While RNA focused on streetwear and vintage, RNA-N on natural, feminine everyday wear, and URCH RNA on workwear-inspired designs, min@RNA was positioned as a line for contemporary women’s casual wear that narrowed its focus in terms of materials and design elements.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about RNA

Country of origin, founding year, categories and parent brands.

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