Tagline
JUST WEAR FOR YOU.
URCH RNA is a casualwear brand centered on jeans × workwear, developed by the RNA Division of Takaya Shoji Co., Ltd. (Osaka City). Guided by the idea of “Uniforms for everyday life,” it adds value to daily life by reimagining workwear, originally clothing for labor, as “workwear optimized for enjoyment.” Its designs incorporate practical features for everyday use, such as side “tool pockets.”
Concept
Uniforms for everyday life. Jeans and workwear both originated in the essential activity of “labor” in people's lives. Once clothing for work, they have now become things that add value to people's lives. URCH RNA creates products with the aim of continuing to evolve workwear into items optimized for enjoyment.