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Another Branch olive des olive

Another Branch olive des olive

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Country: Japan
Founded: 2013 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

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Overview

Tagline

A “cuteness” that women of all kinds can relate to

ANOTHER BRANCH by OLIVE des OLIVE is a women’s fashion brand launched in Japan in 2013 by Olive des Olive Co., Ltd. As a spin-off of OLIVE des OLIVE, it was developed as a new brand offering more understated designs in response to its customers, who had been devoted to the original brand, becoming women in their 20s to 40s, many of them homemakers. Its offerings center on clothing and also include bags and accessories. The brand proposes a kind of cuteness that “suits the person and makes them stand out,” along with items needed for many women’s lifestyles.

Concept

The “cuteness” the brand seeks to convey is not simply the “cuteness” of an object, but something that “suits” the person and makes them “stand out.” It proposes items needed for many women’s lifestyles.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1984

Year Brand Category Description

1984

OLIVE des OLIVE

Parent brand

Clothing

A separate business format that expands the range of women’s clothing offerings

A derived brand that emerged in 2013 as a new business format, based on OLIVE des OLIVE’s

A derived brand that emerged in 2013 as a new business format, based on OLIVE des OLIVE’s women’s casualwear and centered on women’s clothing. Unlike shops operated solely under the main brand, it was developed as a multi-brand store and sales floor offering women’s apparel alongside products from OLIVE des OLIVE itself, ANOTHER BRANCH, and related brands. Its role differs from OLIVE des OLIVE School, which specializes in school uniforms, and OLIVE des OLIVE DOLL, which serves babies and children; it is positioned as a separate business format that broadens product offerings and points of sale around women’s everyday wear.

1984 Parent brand

OLIVE des OLIVE

Clothing

A separate business format that expands the range of women’s clothing offerings

A derived brand that emerged in 2013 as a new business format, based on OLIVE des OLIVE’s