H　BEAUTY&YOUTH UNITED ARROWS

Country

Japan

Founded

2016

Category

Clothing / Bags / Accessories / Footwear / Eyewear / Fragrance / Beauty and cosmetics / Lifestyle products / Wallets

H BEAUTY&YOUTH is a Japanese concept store/store brand opened in Minami-Aoyama, Tokyo, on April 29, 2016, by United Arrows Co., Ltd. As a new concept for BEAUTY&YOUTH UNITED ARROWS, it is themed around “cool clothes for adults in Tokyo” and, under the concept “City Man and Woman,” offers high-end sports casualwear spanning menswear and womenswear. In addition to H original apparel, it offers a wide range of items, including brands that are rare in Japan, vintage pieces, watches, eyewear, accessories, underwear, and skincare. Its selection is characterized by a genderless and borderless approach.

The concept centers on “cool clothes for adults in Tokyo” and “City Man and Woman,” presenting urban high-end casualwear through a genderless and borderless approach.

Cool Clothes for Adults in Tokyo

• UNITED ARROWS 1989

  H BEAUTY&YOUTH is a concept store and independent line within the brand family derived from BEAUTY&YOUTH UNITED ARROWS. Building on the casual character of BEAUTY&YOUTH, it offers high-end sports-casual styles for adults in Tokyo in a genderless and borderless manner. Its positioning extends the product curation, space, and range of categories handled beyond those of standard BEAUTY&YOUTH.

  A derived line focused on high-end casualwear