Tagline
It’s not what you wear, but how you wear it
AP STUDIO is a new brand created by Rakurasu Co., Ltd., part of the Baycrews Group, and originating from L’Appartement DEUXIEME CLASSE. Its first store opened on March 25, 2016, inside NEWoMan in Shinjuku, Tokyo. The brand develops its collections around curated selections and original creations. In a space inspired by a studio, reflected in the brand’s name, its concept is “not what to wear, but how to wear it.” With NEUTRAL/MODERN/MINIMAL/MODE as its key themes, it presents MY STANDARD to suit the times and the mood.
Concept
A shop where MY STANDARD to suit the times and the mood can be found