Tagline
From the joy of choosing to the pleasure of looking even more beautiful
Atraer is a Japanese made-to-order (personal order) brand that debuted in September 2016. Focused primarily on womenswear, it also offers menswear, tailoring suits, jackets, slacks, shirts, ties, and other items from a wide selection of fabrics. Its name means “to enchant” or “to attract” in Spanish, and its brand concept is “accessible luxury, beautiful silhouettes, and turning images into reality.” It uses a size chart subdivided based on JIS standards, with three silhouettes per size, and an ordering system based on fitting samples called “gauges.” Each piece is made at a sewing factory in Yonezawa, Yamagata Prefecture.
Concept
Accessible luxury, beautiful silhouettes, turning images into reality