ARCOMISMO is a Japanese swimwear brand based in Shibuya, Tokyo, that debuted in April 2023. Guided by the idea of offering pieces that allow people to enjoy their authentic selves and their own color, regardless of body type, age, or how others see them, the brand offers one-piece swimsuits, bikinis, and accessories to wear with swimwear. The brand name is a coined word combining the Spanish arcoíris, meaning “rainbow,” and ser uno mismo, meaning “to be oneself.” The brand also develops products using recycled polyester fibers, and its signature item is a one-piece swimsuit with side cutouts.
Concept
Rather than comparing themselves with the past or with others, people should like themselves as they are now. The designs are created with the hope that people can enjoy their own color at any time, without worrying about body type, age, or how others see them.