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ASICS NOVALIS

Basic information

Country
Japan
Founded
2023
Category
Clothing / Footwear

Overview

ASICS NOVALIS is a Japan-origin unisex line jointly developed by ASICS and Kiko Kostadinov Studio. Announced in 2023, it focuses on apparel and also offers footwear. Carrying forward ASICS’ “Sound Mind, Sound Body” philosophy, it proposes designs for everyday wear that go beyond the boundaries of sports performance. Kiko Kostadinov and his studio are involved in the design.

Concept

Freedom and flexible use through archetypal designs that can be worn across a variety of spaces and contexts.

Parent brands

  • ASICS 1949

    ASICS NOVALIS is a unisex line jointly launched by ASICS and Kiko Kostadinov Studio. It extends ASICS’ philosophy and sports-derived technologies beyond athletic use into everyday life, offering apparel and footwear designed for daily wear. Unlike SportStyle, which presents past sports models as contemporary everyday shoes, NOVALIS is distinguished by presenting coordinated looks that include apparel and shoes through joint development. It also differs from lines such as ASICS Walking and sport-specific footwear, which are designed for particular uses, and focuses on active everyday life.

    An active lifestyle line developed jointly