Aguni

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Overview

Aguni is a women's line launched for Spring/Summer 2023 by the Japanese fashion brand CIAOPANIC TYPY. Its name means “god of fire” in Sanskrit. The line offers dresses, blouses, vests, and other items featuring traditional Indian embroidery and colorful prints. Centered on “items that bring out the femininity of adult women without dressing them up,” it proposes a wardrobe that highlights inner beauty. It is offered as a sub-line of CIAOPANIC TYPY.

Concept

An unwavering wardrobe for women who live with grace, though at times fragile and fleeting, bringing out the jewel-like beauty hidden within.

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1 brands
Founded
2004
2004 Parent brand
CIAOPANIC TYPY
Clothing

A women’s line centered on Indian embroidery and prints

Aguni is a women’s diffusion brand developed within CIAOPANIC TYPY. Its name means “god of

Aguni is a women’s diffusion brand developed within CIAOPANIC TYPY. Its name means “god of fire” in Sanskrit, and the line offers dresses, blouses, overalls, hats, and other items featuring traditional Indian embroidery and colorful prints. While the parent brand’s family casualwear spans women’s, men’s, and children’s clothing, Aguni differs through its women-focused product range and emphasis on embroidery and prints in its material expression. Whereas willow expands everyday wear through lace, patterns, and relaxed silhouettes, Aguni is positioned as a line centered on Indian-inspired motifs and expressive, decorative clothing.

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