Tagline
“Freely choose” “your own style”
Anui is a gender-free brand launched by Adastria Co., Ltd. in September 2023. Centered on the idea that people can freely choose “their own style” without being constrained by gender, the brand focuses on a new approach to sizing and designs that do not emphasize gender, rather than oversized fits. Its sizing system consists of three options—“G,” “R,” and “M”—instead of the conventional S, M, and L, and presents a new perspective on sizing that allows people to choose based on how a garment balances when worn rather than on body type.
Concept
A brand for people who want to enjoy fashion with a genderless sensibility, without being constrained by convention, and to “freely choose” “their own style.” Rather than oversized fits, it focuses on a new “perspective on sizing” and “designs that do not emphasize gender,” proposing styles that feel distinctive while remaining easy to wear.