Snow Peak

A new line from Snow Peak Apparel, launched when it made a full-scale entry into the fly-fishing business on February 14, 2025. It offers a broad range of products centered on waders and fishing vests, including rain jackets, shirts, hats, and gloves. It plays a central role in presenting fly fishing as an experience anyone can enjoy, while the concurrently launched gear category is handled by the Epic brand. In 2026, TRAD LABEL was added within the line, further broadening its range of styles.

Launched in 2018, this new apparel line of Snow Peak began sales at directly operated stores on April 2, 2018. It limits its production to specific regional areas and focuses on making products rooted in each area’s climate and techniques. Centered on workwear, its offerings convey the techniques and cultures of each production area through clothing, and also include occupational experience tours and factory visits. It is positioned to support the continuation and promotion of regional industries.

Added as a new line of Snow Peak Fly Fishing Apparel on February 20, 2026, this derivative collection brings together the historical styles of fly fishing and contemporary functionality. It comprises items with classic material textures, including waxed cotton hoodies, fishing vests, and paraffin-finished jackets. Within the apparel group, it serves to foreground a more traditional style of dress.