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DAIWA

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Country
Japan
Founded
1958 1950s
Category
Clothing Bags Accessories Footwear Eyewear
Related brands
Clothing brands founded in the 1950s Clothing brands from Japan

Primary categories

Related categories

Overview

Tagline

Feel Alive. Experience the best moments.
DAIWA is a Japanese fishing brand founded in 1958 and developed by Globeride. In addition to reels, rods, and lures, it offers apparel and accessories. Its official mission is “To make fishing a lifetime sport that everyone can enjoy on a global stage.” With the slogan “Feel Alive. Experience the best moments,” it offers category brands such as SALTIGA, STEEZ, and TOURNAMENT. Its work is centered on technological innovation and coexistence with nature, and it expands the enjoyment of fishing around the world.

Concept

To make fishing a lifetime sport that everyone can enjoy on a global stage.

DAIWA characteristics

DAIWA: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of DAIWA

Outdoor & functional
Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of DAIWA relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2020-2022
2020 Sub-brand
DAIWA PIER39
Clothing

An apparel line connecting urban life and fishing

A collection that expanded toward the urban sphere as part of DAIWA’s apparel development,

A collection that expanded toward the urban sphere as part of DAIWA’s apparel development, against the backdrop of the brand’s “03 Design New Lifestyle.” In GLOBERIDE’s materials, it is introduced alongside D-VEC as a DAIWA apparel brand. Centered on the idea of connecting nature and the city, it combines fishing-inspired ideas with designs for urban life. It brings functions and details derived from fishing into everyday wardrobes, foregrounding an interpretation as urban wear more than DAIWA LIFESTYLE does.

2022 Sub-brand
DAIWA LIFESTYLE
Clothing

An outdoor line with BASE/PRO/OTHER offerings for different uses

A multi-field line that gives concrete form to DAIWA’s 03 Design New Lifestyle, expanding

A multi-field line that gives concrete form to DAIWA’s 03 Design New Lifestyle, expanding its uses from fishing to outdoor activities more broadly. BASE is a basic line for casual fishing, hiking, camping, and festivals; PRO is a high-end line using GORE-TEX and PERTEX; and OTHER covers gear such as bags, coolers, and backpacks. It presents a unified worldview centered on layering. While PIER39 emphasizes an urban interpretation, this line lays out the breadth of its field applications.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromJapanfounded in1958

Absorle Japan Founded in 1958 Clothing In common Clothingbrands fromJapanfounded in1958
Goldwin Japan Founded in 1958 Clothing In common Clothingbrands fromJapanfounded in1958
Snow Peak Fly Fishing Apparel Japan Founded in 1958 Clothing In common Clothingbrands fromJapanfounded in1958

Brands from Japan founded in 1958

Snow Peak Japan Founded in 1958 Lifestyle products In common Brands from Japan founded in 1958

Frequently asked questions about DAIWA

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Leather

Related links

Brands from Japan Brands founded in 1958 Brands founded in the 1950s Brands from Japan founded in 1958 Brands from Japan founded in the 1950s Clothing brands Clothing brands from Japan Clothing brands founded in the 1950s