Tagline
Chosen for myself
AméliaMoi is a Japanese women’s fashion brand operated by YSM Co., Ltd. It announced its 1st collection on May 14, 2026, and began offering its products through Darich’s official e-commerce site. The brand presents an image of an elegant, strong woman who values her own sense of values. Based on the concept of “a piece chosen for myself” rather than “clothing for someone else,” it offers dresses, tops, skirts, and other items. The official e-commerce site categorizes its products separately from Darich, and the brand also operates dedicated social media accounts.
Concept
Portraying an elegant, strong woman who values her own sense of values, with the aspiration of “a piece chosen for myself” rather than “clothing for someone else.”