mature ha. is a Japanese hat brand that originated as the original brand of mature, a hat select shop founded in Kobe in 2004 by the couple Masayuki Takada and Yuki, and adopted its current name in 2011. The couple are responsible for the designs, which propose a lifestyle of enjoying hats as part of everyday life. The brand places emphasis on comfort and the feel of materials, and focuses on hats with restrained decoration. Its designs include the signature “BOXED HAT” and hats that can be enjoyed in different shapes and ways of wearing. The brand is based in Kobe.
Concept
A desire for people to discover and enjoy a life in which wearing hats is part of everyday life.