PHENOMENON is a fashion brand launched in Japan in 2004 by Takeshi Osumi. With “music” as its concept, it focuses on menswear and also offers womenswear. The brand joined Tokyo Collection starting with Fall/Winter 2010, and announced the collaborative line “MCM by PHENOMENON” with MCM for 2010 A/W. Osumi announced his departure after the Spring/Summer 2016 collection.
Concept
Music