Billionaire Boys Club / BBC is an apparel and accessories brand originating in New York, United States, founded in 2003 by Pharrell Williams and NIGO. Centered...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from PHENOMENON
Billionaire Boys Club shows a stronger emphasis on Decoration & playfulness.
PHENOMENON shows a stronger emphasis on Avant-garde & designer.
AMBUSH is a Japanese fashion brand launched in Tokyo in 2008 by VERBAL and YOON. It began as an experimental jewelry line and gained international attention for...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from PHENOMENON
AMBUSH shows a stronger emphasis on Trends & youth culture.
AMBUSH shows a stronger emphasis on Avant-garde & designer.
HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel,...
Streetwear
Minimal & basics
Polished & dressy
Shared traits
The brands share streetwear influences and menswear.
Differences from PHENOMENON
HOME CORE shows a stronger emphasis on Minimal & basics.
HOME CORE shows a stronger emphasis on Polished & dressy.
Hood By Air was founded in New York in 2006 by designers Shayne Oliver and Raul Lopez. Centered on luxury streetwear, the brand offers women’s and men’s ready-t...
Streetwear
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from PHENOMENON
Hood By Air shows a stronger emphasis on Avant-garde & designer.
A BATHING APE (BAPE) is a Japanese streetwear brand founded by NIGO (長尾智明) in Harajuku, Tokyo, in 1993. Guided by its founding motto, “NOWHERE, NOW HERE,” i...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share concept-driven design and connections to youth culture.
Differences from PHENOMENON
A BATHING APE shows a stronger emphasis on Decoration & playfulness.
A BATHING APE shows a stronger emphasis on Sporty & sportswear.
Y-3 is a sports-fashion brand that emerged in 2002 from a collaboration between adidas and designer Yohji Yamamoto. It offers apparel, footwear, and accessories...
Sporty & sportswear
Streetwear
Avant-garde & designer
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from PHENOMENON
Y-3 shows a stronger emphasis on Sporty & sportswear.
Y-3 shows a stronger emphasis on Minimal & basics.
John Richmond is a fashion brand launched in London in 1987 by British designer John Richmond. With music culture rooted in rock and punk as its backdrop, it fo...
Decoration & playfulness
Streetwear
Avant-garde & designer
Shared traits
The brands share designer-led expression and menswear.
Differences from PHENOMENON
John Richmond shows a stronger emphasis on Luxury & heritage.
John Richmond shows a stronger emphasis on Sporty & sportswear.
Off-White is a fashion brand founded by Virgil Abloh in Milan, Italy, in 2013. With a design studio in Milan, it focuses primarily on seasonal menswear and wome...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share streetwear influences and connections to youth culture.
Differences from PHENOMENON
Off-White shows a stronger emphasis on Sporty & sportswear.
Off-White shows a stronger emphasis on Luxury & heritage.
Ksubi is a denim-focused fashion label founded in Sydney, Australia, in 1999 by Gareth Moody, Dan Single, Paul Wilson, George Gorrow, and others. Centered on je...
Streetwear
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share streetwear influences and connections to youth culture.
Differences from PHENOMENON
Ksubi shows a stronger emphasis on Trends & youth culture.
Juun.J is a fashion brand launched in 2007 by designer Jung Wook Jun, who is from Seoul, South Korea. The brand is built around an approach that reinterprets cl...
Avant-garde & designer
Streetwear
Trends & youth culture
Shared traits
The brands share concept-driven design and designer-led expression.
Differences from PHENOMENON
Juun.J shows a stronger emphasis on Minimal & basics.
Juun.J shows a stronger emphasis on Polished & dressy.
Charles Jeffrey Loverboy is a British fashion brand launched in 2015 by Scottish-born, London-based designer Charles Jeffrey. Drawing on queer culture, it devel...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share concept-driven design and menswear.
Differences from PHENOMENON
Charles Jeffrey Loverboy shows a stronger emphasis on Decoration & playfulness.
PHENOMENON shows a stronger emphasis on Streetwear.
BRIAN WOOD is a namesake brand launched in New York, USA, in 2003 by designer Brian Wood. It offers men’s and women’s streetwear and accessories, and produces u...
Streetwear
Decoration & playfulness
Sporty & sportswear
Shared traits
The brands share concept-driven design and streetwear influences.
Differences from PHENOMENON
BRIAN WOOD shows a stronger emphasis on Sporty & sportswear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.