PHENOMENON is a fashion brand launched in Japan in 2004 by Takeshi Osumi. With “music” as its concept, it focuses on menswear and also offers womenswear. The br...
Streetwear
Decoration & playfulness
Avant-garde & designer
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from HOME CORE
HOME CORE shows a stronger emphasis on Minimal & basics.
HOME CORE shows a stronger emphasis on Polished & dressy.
October’s Very Own / OVO is a lifestyle brand founded in Toronto, Canada, in 2008 by Drake and a Toronto collective. It primarily offers streetwear, including h...
Streetwear
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share streetwear influences and refined everyday staples.
Differences from HOME CORE
October’s Very Own shows a stronger emphasis on Sporty & sportswear.
HOME CORE shows a stronger emphasis on Avant-garde & designer.
doublet is a fashion brand launched in Japan in 2012 by designer Masayuki Ino together with patternmaker Takashi Murakami. Based on basic, standard items, it in...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share refined everyday staples and menswear.
Differences from HOME CORE
doublet shows a stronger emphasis on Decoration & playfulness.
HOME CORE shows a stronger emphasis on Minimal & basics.
BEDWIN & THE HEARTBREAKERS is a Japanese fashion brand launched in Tokyo in 2004 by director Masafumi Watanabe. It adopted its current name from Spring/Summer 2...
Streetwear
Minimal & basics
Polished & dressy
Shared traits
The brands share refined everyday staples and menswear.
Differences from HOME CORE
HOME CORE shows a stronger emphasis on Streetwear.
Kangol is a headwear-focused brand based in Cleator, Cumbria, England. The brand name originated in 1938. In 1918, after World War I, Jack Spreiregen began hand...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share streetwear influences and spring and summer styles.
Differences from HOME CORE
HOME CORE shows a stronger emphasis on Minimal & basics.
Kangol shows a stronger emphasis on Trends & youth culture.
KOCHÉ is a fashion brand founded in Paris in 2015 by Christelle Kocher. It develops ready-to-wear centered on a fusion of couture techniques and streetwear, cha...
Avant-garde & designer
Streetwear
Sporty & sportswear
Shared traits
The brands share streetwear influences and spring and summer styles.
Differences from HOME CORE
HOME CORE shows a stronger emphasis on Minimal & basics.
KOCHÉ shows a stronger emphasis on Sporty & sportswear.
GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city lif...
Outdoor & functional
Minimal & basics
Streetwear
Shared traits
The brands share refined everyday staples and original design.
Differences from HOME CORE
GOOPiMADE shows a stronger emphasis on Outdoor & functional.
HOME CORE shows a stronger emphasis on Streetwear.
A-COLD-WALL* is a fashion brand founded in the UK in 2015 by designer Samuel Ross. Drawing on the legacy of British culture and industry, it reinterprets classi...
Sporty & sportswear
Avant-garde & designer
Streetwear
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from HOME CORE
A-COLD-WALL* shows a stronger emphasis on Sporty & sportswear.
A-COLD-WALL* shows a stronger emphasis on Avant-garde & designer.
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-rel...
Streetwear
Minimal & basics
Trends & youth culture
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from HOME CORE
FRGMT shows a stronger emphasis on Sporty & sportswear.
Fear of God is a luxury streetwear brand founded by Jerry Lorenzo in Los Angeles, USA, in 2013. It offers apparel, footwear, and an athletic line, primarily for...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share streetwear influences and refined everyday staples.
Differences from HOME CORE
Fear of God shows a stronger emphasis on Sporty & sportswear.
Fear of God shows a stronger emphasis on Trends & youth culture.
Champion is an athletic and sportswear brand founded in 1919 in Rochester, New York, by three members of the Feinbloom family as “Knickerbocker Knitting Mills.”...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share streetwear influences and refined everyday staples.
Differences from HOME CORE
Champion shows a stronger emphasis on Sporty & sportswear.
HOME CORE shows a stronger emphasis on Avant-garde & designer.
Patta is a streetwear brand that originated as a sneaker boutique, founded in 2004 in Amsterdam, the Netherlands, by Edson Sabajo and Guillaume “Gee” Schmidt. C...
Streetwear
Trends & youth culture
Sporty & sportswear
Shared traits
The brands share streetwear influences and connections to subcultures.
Differences from HOME CORE
Patta shows a stronger emphasis on Sporty & sportswear.
HOME CORE shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.