HOME CORE

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Overview

Tagline

DO LESS, BUT DO IT BETTER
HOMECORE is France’s first hip-hop brand, launched in Paris in 1992 by Alexandre Guarneri together with Steph Cop. Rooted in hip-hop culture, it spans apparel, accessories, and lifestyle, with a focus on menswear and womenswear. Centered on the values of “Peace, Love, Unity and Having Fun,” the brand emphasizes simple, functional, and responsible production, and uses a red line on the back as its signature.

Concept

Peace, Love, Unity and Having Fun

HOME CORE characteristics

HOME CORE: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of HOME CORE

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of HOME CORE relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HOME CORE

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Wearers and lines

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