Charles Jeffrey Loverboy is a British fashion brand launched in 2015 by Scottish-born, London-based designer Charles Jeffrey. Drawing on queer culture, it develops clothing and accessories through an illustrative and experimental approach informed by research into the styles of Jeffrey himself, his friends, and collaborators. Music is also central to the brand’s expression, and it continues to present at Fashion East and London Fashion Week.
Concept
identity, creativity, and unapologetic self-expression