Tagline
TERRA INCOGNITA
ArkAir is a brand launched in 2015 as a collection label for urban wear, with British military and tactical clothing manufacturer Arktis as its parent company. It offers utility wear such as smocks, field jackets, and cargo trousers, centered on the use of mil-spec-derived materials and functionality, and emphasizes design and engineering in the UK. Its brand message is “TERRA INCOGNITA,” and camouflage expression (“Fashionflage”) is also a defining feature.
Concept
Innovation combined with functionality lies at the heart of the brand.