Tagline
HEART OF CHILD—Don’t forget your childlike spirit!
Anapau (anapau) is a Japanese-made underwear brand for men and women, including boxer briefs, created by Joram Co., Ltd. in Osaka. It launched in 2008 and offers playful designs inspired by the Hawaiian word for “to fly.” Its concept is “underwear you’ll want to wear every day.” Its primary theme is “HEART OF CHILD—Don’t forget your childlike spirit!”
Concept
Underwear you’ll want to wear every day