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AZUL BY MOUSSY

AZUL BY MOUSSY

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Country: Japan
Founded: 2008 2000s
Category: Clothing Bags Accessories Footwear Fragrance
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

OUR NU STANDARD

AZUL BY MOUSSY is a men’s and women’s store brand operated by Baroque Japan Limited, centered on denim casualwear. Derived from MOUSSY, it is primarily developed in shopping centers. It launched as a new brand at Koshigaya LakeTown in October 2008. Its brand concept, “OUR NU STANDARD,” expresses an approach that proposes new designs without being bound by the past while preserving, in balance, the merits of the style and culture of older things.

Concept

Standards in society continue to evolve. The brand proposes new and fresh designs without being bound by the past, while preserving the merits of the style and culture of older things. This is the “balance” the brand embodies, and that balance becomes AZUL BY MOUSSY’s “NU STANDARD.” It offers the freedom to encounter a new sense of self.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2000-2021

Year Brand Category Description

2000

MOUSSY

Parent brand

Clothing

A distinct brand responsible for broad-ranging expansion into shopping centers.

Launched in 2008 as a brand for shopping centers, it has carried the MOUSSY name while ser

Launched in 2008 as a brand for shopping centers, it has carried the MOUSSY name while serving a broader range of customers than MOUSSY’s denim-focused offerings. Its lineup spans WOMENS, MENS, KIDS, and HOME, and its brand concept sets out to balance newness with established styles. It is positioned as a distinct brand within the group that complements MOUSSY’s core offering by extending into broader areas of everyday life.

2021

PLUS

Sub-brand

Clothing

Womenswear and menswear collections that strengthen their trend focus while retaining everyday wearability

Based on AZUL BY MOUSSY’s “NU STANDARD,” this collection strengthens its trend focus and t

Based on AZUL BY MOUSSY’s “NU STANDARD,” this collection strengthens its trend focus and the structural expression of clothing. It launched with womenswear in Fall/Winter 2021 and added menswear in Fall/Winter 2022. Womenswear proposes styles with a sense of mode and everyday wearability, centered on pieces whose form, silhouette, and styling can be changed. Menswear reworks classic elements of the 1990s in a contemporary way, expressing Tokyo street mode. From the perspectives of both womenswear and menswear, it provides a trend-focused dimension that complements AZUL BY MOUSSY’s denim casualwear.

2000 Parent brand

MOUSSY

Clothing

A distinct brand responsible for broad-ranging expansion into shopping centers.

Launched in 2008 as a brand for shopping centers, it has carried the MOUSSY name while ser