PLUS is a womenswear line launched in the Fall/Winter 2021 season by AZUL BY MOUSSY, operated by the Japanese apparel company Baroque Japan Limited. Based on AZUL BY MOUSSY’s “NU STANDARD,” it centers its design approach on a measured sense of trend, accessible prices, and practicality. Its offerings include everyday wear such as easy-to-style bottoms and trend-focused tops, and when it launched, it primarily targeted women in their 20s and 30s. PLUS collections are still featured on the official website.
Concept
Based on “NU STANDARD,” its design approach is guided by the keywords “a measured sense of trend,” “reasonable prices,” and “practical clothing.”