MOUSSY

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Overview

Tagline

Asia’s No. 1 Jeaning Collective.
MOUSSY is a Tokyo-based high-casual brand developed by Baroque Japan Limited. Launched in 2000 by six founders of its predecessor, Fake Delic, the brand was founded on the idea that, since the clothes they wanted to wear were not available in the market, they would create them themselves. Through menswear-inspired styling, it has challenged gender norms in womenswear and proposes trend-conscious styles centered on denim that work across a range of settings. With denim and basics at its core, the brand carefully pursues every aspect of its production process. In 2016, it also launched the premium line MOUSSY VINTAGE.

Concept

Women’s limitless potential. We offer style that transcends cultures, time and boundaries, with a central focus on denim—a symbol of freedom and diversity. More than just clothing, denim is a symbol of authentic self-expression. A single piece of clothing for freedom and confidence. MOUSSY aims to be “Asia’s No. 1 Jeaning Collective.” Empowering all women to express themselves more freely and beautifully, in whatever way they choose.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
2003-2020
2003 Sub-brand
BLACK BY MOUSSY
Clothing

An independent line with a distinct concept; currently on hiatus.

A brand derived from MOUSSY in 2003, it began its rollout at Printemps Ginza. Following a

A brand derived from MOUSSY in 2003, it began its rollout at Printemps Ginza. Following a business transfer, it was operated as an independent brand and developed as a second line with a different concept from MOUSSY's denim-focused mainline. The brand announced a hiatus with 2025 PRESPRING and is currently on hiatus.

2008 Sub-brand
AZUL BY MOUSSY
Clothing

A distinct brand responsible for broad-ranging expansion into shopping centers.

Launched in 2008 as a brand for shopping centers, it has carried the MOUSSY name while ser

Launched in 2008 as a brand for shopping centers, it has carried the MOUSSY name while serving a broader range of customers than MOUSSY’s denim-focused offerings. Its lineup spans WOMENS, MENS, KIDS, and HOME, and its brand concept sets out to balance newness with established styles. It is positioned as a distinct brand within the group that complements MOUSSY’s core offering by extending into broader areas of everyday life.

2016 Sub-brand
MOUSSY VINTAGE
Clothing

A Japan-made, denim-focused line for Western markets.

A line launched as a limited collection for Western markets, built on the expertise develo

A line launched as a limited collection for Western markets, built on the expertise developed through MOUSSY’s denim development. It foregrounded production in Japan using carefully selected materials and grew from wholesale distribution in Europe and the United States to being stocked by well-known department stores and major select shops. While MOUSSY itself broadens its everyday offerings around denim, this line is positioned as a premium offshoot that places greater emphasis on Japanese craftsmanship and technology.

2020 Sub-brand
M_
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A sustainable derivative line centered on materials and production backgrounds.

Launched from MOUSSY in September 2020 as a line for adult women, it develops its products

Launched from MOUSSY in September 2020 as a line for adult women, it develops its products with production backgrounds and materials as its starting point. It uses recycled materials, organic cotton, and plant-derived regenerated fibers, and also adopts recycled resources and low-environmental-impact materials for its hangtags and brand labels. Unlike MOUSSY’s core focus on denim, it is positioned as a derivative line that foregrounds the responsibility of makers and environmental considerations. A notice of the brand’s suspension is currently posted on the official online store.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MOUSSY

Country of origin, founding year, categories and parent brands.

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