BEAMS Mangart

Country

Japan

Founded

2008

Category

Clothing / Bags / Lifestyle products

BEAMS MANGART is a BEAMS project that works broadly in production and branding centered on Japanese pop culture. It began in 2008 as the T-shirt label Mangart BEAMS T, featuring manga and anime, and later restarted as Mangart. BEAMS produces and curates content on a wide range of cultural fields, including manga, anime, games, idols, theater, and television, through its distinctive perspective developed over the years, and shares it through multifaceted projects.

We want to fill the world with interesting things, and things we like. We’re sure the world is a better place when you are surrounded by things you like. To color our lives and people with pop culture will give us strength to live in this world. Let’s be pop. Let’s live with pop.

Let’s be pop. Let’s live with pop.

• BEAMS 1976

  A project that handles the production and branding of pop culture, centered on manga, anime, and games, and also encompassing idols, theater, and television. It uses the editorial perspective cultivated by BEAMS to convey the passion behind works and their creators from multiple angles. Within BEAMS CULTUART, it functions as a specialist line with expertise in character culture and production practice. It traces its roots to a T-shirt label launched in 2008 and has since expanded its scope.

  A line responsible for the production and communication of manga and anime