Bijou de M

May Bijou de M was a daily line derived from Bijou de M in 2015. While the main line, Bijou de M, offered a broad range of playful designs, including motifs such as animals and plants, single earrings, and hiragana jewelry, May Bijou de M was positioned primarily around jewelry that was easy to incorporate into everyday outfits. Within the brand family, it was a diffusion line that broadened the offerings for everyday wear. After a 2018 rebranding reorganized the brand into two lines, Bijou de M and MIO HARUTAKA, it ceased operating under an independent name.

MIO HARUTAKA is an exclusive line established through Bijou de M’s 2018 rebranding. While Bijou de M expresses the “Kawaii” aesthetic through everyday, casual jewelry, MIO HARUTAKA focuses primarily on high jewelry inspired by life in the natural world and made with natural precious gemstones such as diamonds and sapphires. Within the brand family, it is named after creative director MIO and positioned as the line for the high-quality, high-price segment, forming one of the two lines in the structure comprising Bijou de M and MIO HARUTAKA since 2018.