May Bijou de M

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Overview

May Bijou de M is a daily line launched in 2015 as an offshoot of the Japanese jewelry brand Bijou de M. Creative Director MIO (春髙未欧) named the line after her daughter and offered jewelry designed to be easy to incorporate into everyday outfits. In contrast to the parent brand’s luxury jewelry, it was positioned as a line more suited to everyday wear. Following a rebranding in 2018, the brand was reorganized into two lines, Bijou de M and MIO HARUTAKA, and its activities as May Bijou de M came to an end.

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1 brands
Founded
2011
2011 Parent brand
Bijou de M
Accessories

A daily line focused on everyday wear

May Bijou de M was a daily line derived from Bijou de M in 2015. While the main line, Bijo

May Bijou de M was a daily line derived from Bijou de M in 2015. While the main line, Bijou de M, offered a broad range of playful designs, including motifs such as animals and plants, single earrings, and hiragana jewelry, May Bijou de M was positioned primarily around jewelry that was easy to incorporate into everyday outfits. Within the brand family, it was a diffusion line that broadened the offerings for everyday wear. After a 2018 rebranding reorganized the brand into two lines, Bijou de M and MIO HARUTAKA, it ceased operating under an independent name.

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