morno is a Japanese factory hat brand launched in 2011 by LeMix Co., Ltd. from a hat-making factory in Osaka. Centered on hats, it offers products that draw on the manufacturing techniques and material selection developed by skilled artisans. The brand name means “warm” in Portuguese, and its approach to making things seeks to convey the warmth of the makers and materials. The brand states that it aims to create products that follow the changing times, consider the environment, and incorporate traditional Japanese techniques.
Concept
It aims to create products that keep pace with the times, are environmentally friendly, and incorporate traditional Japanese techniques.