BAUF is a fashion brand launched in South Korea in 2022. Based in Seoul, it offers menswear, womenswear, and headwear. The brand name is inspired by the German word “Baufach” (architecture), and its core idea is to build structure and stories into clothing, as one would when constructing a home. It aims to create garments that combine warm structures with playful details and emotion, bringing together comfort and a subtly fresh sense of strangeness, and continues to release collections.
Concept
Like building a home, we layer structure, warmth, and playful emotion to create garments that feel comforting yet subtly unfamiliar.