ABAHOUSE

MYSELF ABAHOUSE was a distinctive concept shop and derivative brand developed by ABAHOUSE INTERNATIONAL, based on ABAHOUSE casual wear. From Fall/Winter 2017, it shifted to a primarily online shop-based model, presenting a “reality relaxed mode” that translated the “mood of the moment” into a measured, fashion-forward style. Centered on menswear, it proposed unisex items that women could also wear. Unlike ABAHOUSE’s own men’s casualwear and the basic line of ABAHOUSE GRAY, it focused on gender-inclusive styling and contemporary everyday wear. In contrast to ABAHOUSE LASTWORD, which is centered on curated selections, it is positioned as a derivative brand with its own brand concept.

LE TRIO ABAHOUSE is a shop-originated unisex line that emerged from encounters between ABAHOUSE, Rouge vif, and customers visiting the shop. Since the 2024 season, it has offered original items such as sweatshirts and caps themed around travel and hotel stays, drawing on the French style behind the shop. The current shop combines ABAHOUSE’s French-chic menswear, Rouge vif’s womenswear, and selected lifestyle goods, expanding its offerings to suit all genders. Unlike the men’s derivative lines ABAHOUSE GRAY and AH ABAHOUSE, and abahouse mavie, a dailywear line for women, it serves as a link between the two through the in-store experience.

ABAHOUSE GRAY is a derivative line built on ABAHOUSE’s men’s casualwear, organizing stylish, refined basics with a French touch into an everyday wardrobe. While ABAHOUSE itself offers a broad range of men’s styles that include functionality and playfulness, GRAY focuses more extensively on staple items that form the foundation of mix-and-match outfits, such as suits, shirts, pants, and T-shirts. In the brand structure, AH ABAHOUSE is positioned as an in-line of GRAY, with GRAY responsible for basics and AH for variation through mode and trends.

ABAHOUSE LASTWORD is a retail concept that, rather than being a single clothing line, combines ABAHOUSE with selected items from Japan and abroad and vintage clothing. Unlike lines centered on its own clothing production, such as ABAHOUSE itself and RECENCY OF MINE ABAHOUSE, it is characterized by selecting and presenting a mix of multiple brands and categories from its own perspective. Centered on menswear, it creates styling across apparel, fashion accessories, and selected items, and is positioned as a retail and curation hub that adds choice and an editorial perspective to the ABAHOUSE INTERNATIONAL assortment.

“ABAHOUSE les essentiels” is a core line centered on leather accessories accompanying ABAHOUSE menswear, offering everyday essentials such as wallets, key cases, and business card holders. While ABAHOUSE itself, ABAHOUSE GRAY, and AH ABAHOUSE focus primarily on clothing, this line broadens the brand’s points of contact through practical items featuring considered materials and storage capacity. Whereas RECENCY OF MINE ABAHOUSE focuses on refined clothing such as jackets and slacks, this line specializes in men’s accessories that complement an overall outfit.

AH ABAHOUSE is a derived line within ABAHOUSE GRAY, offering menswear that builds on a refined base with mode, casual, and street elements, while placing greater emphasis on seasonality and trends. While GRAY serves as the foundation for everyday wear, focusing on coordinated sets and basic items, AH introduces cropped lengths, loose silhouettes, brushed materials, and other elements to bring variation to styling. Unlike the main casual line of ABAHOUSE itself and the more dress-oriented offerings of RECENCY OF MINE ABAHOUSE, AH is a line within GRAY that expresses the current mood.

RECENCY OF MINE ABAHOUSE is developed as a second pillar within ABAHOUSE’s men’s line, expanding its focus on polished everyday wear and dress-oriented styling. Centered on jackets, slacks, and suits, it offers items with features such as stretch and quick-drying properties, and is characterized by its suitability for settings ranging from business to polished casual wear on days off. While ABAHOUSE offers a broad range of casual styles, ABAHOUSE GRAY focuses on classic everyday wear, and AH ABAHOUSE on trend-driven styles, RECENCY OF MINE ABAHOUSE covers the men’s dress and suit segment, emphasizing a well-tailored appearance and practicality.

abahouse mavie extends ABAHOUSE’s brand context into womenswear, offering daily wear for women who value their own lifestyles. Based on relaxed wearability, the line offers items such as tops and bottoms that incorporate seasonal trends, with an emphasis on everyday versatility rather than clothing limited to special occasions. Its target gender differs from that of ABAHOUSE, ABAHOUSE GRAY, and AH ABAHOUSE, which are centered on menswear. Within ABAHOUSE INTERNATIONAL’s womenswear group, it is positioned as a line responsible for a women’s wardrobe focused on everyday wear and ease of adoption.