Tagline
Polished, high-quality everyday wear with a slight departure from the traditional
Doubleface Tokyo is the original brand of Double Face, an apparel maker established in 1978 that plans and produces women’s fashion in a small Tokyo atelier. Based on traditional style, the brand centers on “polished, high-quality everyday wear with a slight departure from the traditional.” Its strengths are original, high-quality fabrics made in Japan and domestic production. It develops distinctive designs that incorporate current trends and pays careful attention to every detail.
Concept
“A small apparel maker has been doing this for 40 years with a slow-life approach.” Double Face is an apparel maker that plans and produces women’s fashion in a small Tokyo atelier. Doubleface Tokyo is its original brand, offering “polished, high-quality everyday wear with a slight departure from the traditional.” Its consistent focus has been on original, high-quality fabrics made in Japan and domestic production, while developing distinctive designs that also incorporate current trends. Its carefully considered details create a distinctive presence, a high-quality feel when worn, and refined designs.