MARUKO

Share
X (opens in a new tab) Threads (opens in a new tab)

Link copied

Could not copy. Select and copy the link below.

Primary categories

Related categories

Overview

Tagline

Lingerie that nurtures the body
MARUKO was established in 1978 in Kashihara, Nara Prefecture, and was the first brand in Japan to popularize the value of “body-shaping underwear” designed to refine the body’s proportions. It presents body-shaping underwear developed to help people move closer to their ideal body as “body make lingerie,” and positions it as having evolved beyond the conventional boundaries of shapewear into “lingerie that nurtures the body.” Its services center on body make based on the concept of body shaping and on consultations. The brand’s stated value is “providing opportunities and solutions to become the person you want to be.”

Concept

Providing opportunities and solutions to become the person you want to be

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
8 brands
Founded
2005-2024
2005 Sub-brand
Decorte Lumies
Clothing

A higher-tier shaping line for maintaining and refining finished proportions

Decorte Lumies is a series introduced in 2005 and developed to help maintain the figure an

Decorte Lumies is a series introduced in 2005 and developed to help maintain the figure and balance achieved with Decorte. It is positioned to further refine the ideal proportions achieved through body shaping, combining aurora-inspired materials and lace with reliable shaping support. In 2023, it expanded to Idera, where it serves to further enhance the level of refinement.

2008 Sub-brand
mon marier MEIBELLE
Clothing

A bridal line focused on shaping silhouettes for special occasions

mon marier MEIBELLE is Marco’s bridal line, developed primarily around mon marier cherire.

mon marier MEIBELLE is Marco’s bridal line, developed primarily around mon marier cherire. It is designed for brides to feel like their most cherished selves on the special day of their wedding ceremony. Precious White shapes the bust, waist, and back from all angles, while Bouquet Pink reflects bridal motifs. Its role differs from the everyday shaping lines, with a focus on creating a silhouette for special occasions.

2017 Sub-brand
Curvaceous
Clothing

A core body-shaping line centered on curved beauty

Curvaceous is a line from MARUKO introduced in 2017. Based on the themes of “curved beauty

Curvaceous is a line from MARUKO introduced in 2017. Based on the themes of “curved beauty” and “returning to the starting point,” it is a series that reworks the fundamentals of body shaping. Centered on symmetry and dynamic beauty functions, it uses fine gradations of power adjustment to balance the entire body. In 2023, it expanded into Curvaceous Caress, positioning it as an ongoing line centered on curved beauty.

2018 Sub-brand
Belleages Avance Sakura
Clothing

A posture-focused line for the Charme Age

Belleages Avance Sakura is an adult shaping line developed for people in the Charme Age wh

Belleages Avance Sakura is an adult shaping line developed for people in the Charme Age who wish to remain beautiful at any age. Centered on Avance, meaning “advancement” or “progress,” and the Wake Up Line, which encourages an upright posture, it aims to bring out naturally beautiful posture and a balanced silhouette. The line includes items such as 4/5-cup semi-longline bras and girdles, with a clear role in supporting posture while accommodating age-related changes.

2019 Sub-brand
Maquigeriec
Clothing

An online-exclusive second line that draws on shaping technology

Maki JELIQUE is an online-shop-exclusive line developed as MARUKO’s second line to make th

Maki JELIQUE is an online-shop-exclusive line developed as MARUKO’s second line to make the functions of shapewear easier to incorporate into everyday life. It helps maintain the body line shaped by foundation garments, including Curvaceous, with items ranging from lingerie and sleep bras to legwear. It is expanded mainly through mail order, with offerings such as the Back-Smoothing series and comfortable, relaxing items, and has a separate customer pathway as it is not covered by the salon’s after-sales service.

2024 Sub-brand
liberdigne
Clothing

An adult line focused on freedom of movement and comfort in wear

Libertigne is a line developed around women’s freedom and independence, inspired by 18th-c

Libertigne is a line developed around women’s freedom and independence, inspired by 18th-century Parisian women. It incorporates symmetry and dynamic-body functions independently, maintaining ease of movement and comfort while bringing out graceful lines. Whereas Curvaceous foregrounds the beauty of curves, this line is aimed at adults and emphasizes freedom of movement and how the garments feel to wear.

- Sub-brand
Preande
-

An entry-level shaping line for customers making their debut with MARUKO

Preande is an entry line prepared for customers making their debut with MARUKO, serving as

Preande is an entry line prepared for customers making their debut with MARUKO, serving as an introduction to experiencing shaping functions with ease. Its name derives from the name of a power stone. It uses stretchy mesh-like materials and Leavers lace to combine comfortable wear with shaping effects. The line includes bras, girdles, and shorts, and is positioned as a first choice before moving on to core lines such as カーヴィシャス and リュミエス.

- Sub-brand
corps changer voir
Clothing

An enveloping line designed to accommodate a range of body shapes

corps changer voir is supportive lingerie for full-figured women, designed to meet the des

corps changer voir is supportive lingerie for full-figured women, designed to meet the desire to change one’s current self. It is intended for people who find commercially available shapewear unsuitable or who need sizes larger than ready-to-wear options, and uses longer lengths and three-dimensional patterns to envelop the body. The range includes bras, body shapers, girdles, and briefs. If Preande serves as an entry point, this line is positioned as an option that addresses a broader range of sizes and concerns related to body shape.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MARUKO

Country of origin, founding year, categories and parent brands.

Related keywords

Related links