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BEAMS F
Basic information
Overview
BEAMS F is a men’s dress label launched in 1978 by BEAMS, a select shop originating in Tokyo. The label takes its name from the “F” in “FUTURE” and offers classics based on European tradition, continually reinterpreted for the present. Its range centers on suits, jackets, and other substantial garments, extending to elegant casualwear for adults.
Concept
Launched in 1978, the label takes its name from the “F” in “FUTURE.” It was established to develop a broader world beyond the American casualwear of BEAMS, offering standards based on European classics and continually reinterpreted for the present. Its range comprises substantial garments pursued for comfort and quality of construction, as well as elegant casualwear for adults.
Tagline
Classics for the times
Parent brands
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BEAMS 1976
A men's dress label that originated from BEAMS in 1978, with the F in its label standing for FUTURE. Distinct from BEAMS's American casualwear, it offers well-tailored suits and other substantial garments grounded in European classicism, as well as casualwear for adults with a modern interpretation. While occupying a distinct niche from the American-focused BEAMS PLUS, it functions as a pillar supporting BEAMS's menswear division.
The menswear dresswear pillar focused on European classicism