Honeys

A brand for adult women launched by Honeys separately from its existing GLACIER. While carrying forward GLACIER’s adult-oriented segment, it places greater emphasis on materials and comfort, and offers products that accommodate lifestyle and body-shape changes associated with age. It has a specialization in the adult demographic distinct from GLACIER, CINEMA CLUB, and COLZA, and is positioned as a derivative line that expands Honeys’ brand portfolio into urban retail spaces and new customer segments.

A non-age line within Honeys’ official brand structure, targeting a broad range of age groups. While GLACIER focuses on fashionable clothing for adults and COLZA on young casual styles incorporating trends, CINEMA CLUB primarily offers basic items that are easy to wear throughout the season. Its role is to provide versatility for everything from everyday wear to outfits for going out, forming the foundation of Honeys’ brand portfolio as an everyday line not limited by age or occasion.

A trend-oriented young casual line within Honeys’ official brand lineup. While GLACIER focuses on polished styles for adult women and CINEMA CLUB offers basics for all ages, COLZA emphasizes fashion trends and offers products that add a playful touch to them. Within the Honeys brand family, it is a major line tasked with proposing fresh styling for teens and young people.

An independent brand line previously developed by Honeys, responsible for seasonal basics. In official financial results briefing materials, it was introduced alongside CINEMA CLUB, GLACIER, and COLZA, and handled basic items that were easy to mix and match. Unlike COLZA, which emphasized trends, and GLACIER, which targeted adults, it was positioned around a standard range of products supporting everyday wardrobes. As it does not appear in the current official brand introduction, it can be classified as a line from the past.

A polished casual line for adult women within Honeys’ official brand lineup. While CINEMA CLUB focuses on everyday basics for a wide range of age groups and COLZA on trend-focused young casualwear, GLACIER offers fashionable clothing for adults with an emphasis on versatility and texture. It covers styles ranging from polished looks suited to commuting to adult casualwear, and occupies a central position for mature customers within Honeys’ lineup of brands organized by purpose and age group.

One of the main product brands previously developed by Honeys, this line was responsible for a sporty aesthetic. Official materials treated it as a product brand alongside CINEMA CLUB, COLZA, and GLACIER, while materials for retail properties positioned it as a sporty-type brand. It offered a more sports-oriented approach than COLZA, which targeted young casual wear, but official materials for the fiscal year ended May 2013 indicated a change in which the former J-honey was included under COLZA.