Comfort Basic

Comfort Basic was a basic casualwear brand developed by Honeys Co., Ltd., a Japanese women’s clothing chain. It appeared in Honeys’ sales figures by brand at least as early as 2006 and offered mainly staple items suited to everyday mix-and-match styling, including innerwear, cut-and-sew tops, and denim bottoms. Official materials described it as “Seasonal Basics” and gave its concept as “basic styles focused on materials and functionality.” The brand added seasonal elements to staple items and offered a wide range of colors and sizes, along with functional materials. It is listed in official materials through 2016, but is not included in the current official brand list.