Curvaceous

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Overview

Tagline

For a me whose proportions and spirit shine on, always.
Curvaceous is a shapewear lingerie series developed by Japan’s Maruko Co., Ltd. It went on sale in 2017, and its name means “beautiful curves.” Its theme is “Returning to the Starting Point,” expressed through power patterns with finely graduated transitions. Along with pursuing symmetry and dynamic beauty functionality, the series incorporates features such as the new “3D Teardrop Wire” and includes the Etervely and Curvaceous Kales lines.

Concept

“Curvaceous” means “beautiful curves.” Its theme is “Returning to the Starting Point.”

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1978
1978 Parent brand
MARUKO
Clothing

A core body-shaping line centered on curved beauty

Curvaceous is a line from MARUKO introduced in 2017. Based on the themes of “curved beauty

Curvaceous is a line from MARUKO introduced in 2017. Based on the themes of “curved beauty” and “returning to the starting point,” it is a series that reworks the fundamentals of body shaping. Centered on symmetry and dynamic beauty functions, it uses fine gradations of power adjustment to balance the entire body. In 2023, it expanded into Curvaceous Caress, positioning it as an ongoing line centered on curved beauty.

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Brands that share a country of origin, founding period, category or designer.

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