Chaos

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Overview

Chaos is a Japanese womenswear brand established in 2017 by Element Rule, part of the Adastria Group. Directed by Misako Kushibe, the brand is built around the concept of “high-quality everyday wear for adults.” Its collections combine original items emphasizing natural materials such as cashmere and silk, as well as attention to detail, with selections sourced in Japan and overseas.

Concept

High-quality everyday wear for adults

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2023-2024
2023 Sub-brand
DEGAGE
Clothing

A spin-off line for adults with a deeper focus on refinement

A line launched in Fall/Winter 2023 as an original brand of Chaos, it was developed in res

A line launched in Fall/Winter 2023 as an original brand of Chaos, it was developed in response to requests from people who regularly wear Chaos for “more refined and mature items.” While Chaos itself proposes everyday clothing for adults, DEGAGE offers a more developed approach to texture and construction, and is also presented alongside Chaos at GINZA SIX.

2024 Sub-brand
WHY NOT NOW
Clothing

A new line specializing in denim and underwear

A new line added to Chaos in July 2024, centered on denim and underwear. It handles the ar

A new line added to Chaos in July 2024, centered on denim and underwear. It handles the areas closest to the skin within Chaos’s clothing design, updating basic styles while drawing on workwear. In Chaos’s current lineup, it has a clearly defined role in reinforcing the core of everyday wear through denim.

Collaboration partners

Dates and partner brands

All collaborations
2020.10.20

Fendi

A tech jewelry capsule by CHAOS. It was offered as accessories that “jewelified” items such as AirPods cases and holders for smartwatches and earphones.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Chaos

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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