LE TRIO ABAHOUSE

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Overview

Tagline

A place where visitors can discover a new side of themselves
LE TRIO ABAHOUSE is a Japanese select shop for men and women launched by ABAHOUSE INTERNATIONAL in March 2016. Centered on ABAHOUSE and Rouge vif, it offers selected items and fashion accessories, with a range that can be enjoyed by all genders. Its shop concept is a “new trio” born from the encounters between ABAHOUSE, ROUGE VIF, and its visitors, based on “FRENCH CHIC.” Since 2024, it has also offered a unisex line developed by the shop, presenting travel-themed products inspired by French style.

Concept

Based on “FRENCH CHIC,” a new trio born from the encounters between ABAHOUSE, ROUGE VIF, and the shop’s visitors

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1978
1978 Parent brand
ABAHOUSE
Clothing

A unisex shop bringing together ABAHOUSE and Rouge vif

LE TRIO ABAHOUSE is a shop format shaped around ABAHOUSE, the women’s brand Rouge vif, and

LE TRIO ABAHOUSE is a shop format shaped around ABAHOUSE, the women’s brand Rouge vif, and encounters with customers. Centered on men’s wear based on ABAHOUSE’s French style and women’s wear from Rouge vif, it also combines selected products and miscellaneous goods to make offerings for both men and women. Unlike lines such as ABAHOUSE GRAY and AH ABAHOUSE, which subdivide men’s clothing styles, or abahouse mavie, which focuses on women’s everyday wear, it serves to present both brands across a single store. In 2024, unisex items originating from the shop were also introduced.

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