Tagline
All is well.... Things will surely work out
ALWEL is a Japanese fashion brand launched in 2016 by Kikuyo Uchida and Yoshiko Kuniyasu as the in-house brand of Glastonbury, an apparel import company. Centered on sports casualwear for adults that combines a sporty feel, a mode sensibility, and comfort, the brand offers cut-and-sew pieces, sweatshirts, outerwear, pants, and other items. Its hallmarks include high-quality materials, distinctive three-dimensional forms, and careful craftsmanship focused on ease of movement. The brand name carries the message, “All is well.... Things will surely work out.”
Concept
A sporty feel combined with a mode sensibility and comfort